Digital Marketing Campaign Plan

PetCare Now (GoodPup Mobile App)

• Worked closely with Boston local company, PetCare Now, a rapidly growing digital pet care company.

• We built a digital marketing plan for the GoodPup mobile app, a virtual dog training application.

• The target for this project is to create a digital marketing campaign plan to expand PetCare Now’s reach for their GoodPup application.

• The company has originally relied heavily on mobile user acquisition but runs more ‘traditional’ advertisements.

• Now, PetCare Now is shifting to having a larger focus on prioritizing partnership opportunities.

• We hope to explore different avenues to increase the NPS (Net Promoter Score) - how likely existing customers are to recommend GoodPup to others.

• We constructed a marketing plan that explores potential growth opportunities by partnering with pet influencers to promote their product through different social media platforms (i.e. Instagram, Tik Tok, Snapchat, etc.)

• PetCare Now will be able to capture the attention of Pet Influencer pages through direct compensation, partnerships, and going live (on social media platforms) in order to demonstrate the application's full usability to their followers.